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• Here’s how to make sampling wor... — Every business has a core focus. It’s not dependent on industry, type of business or where it is. It comes from the leadership. Your core focus is either on people, product or business model. You will attract your best customers by being true to your focus. Your language, your forward face and your stories must [...]
• Designing Your Customer’s Journ... — I keep getting the question, ”How do I design a customer journey?” Let me answer that question by using my Find Freedom in 2017 program as an example.   How are people attracted? Small business owners are attracted to working with me, because they have met me, or someone who knows me tells them to [...]
• Stop Struggling: Get Great Customers —   Why Great Customers are so important You’ve heard of the Pareto Principle. Applied here, we can say that 20% of your customers bring you 80% of your revenue. For that matter, 20% of your customers cost you 80% of your marketing and service budget. And they are rarely the same customers. What if you [...]
• The Three Common Myths that keep smal... — The business environment is changing and if you have been in business for more than 5 or 10 years, you, like everyone else, are making less profit for more effort. It’s been slow and insidious. Think about small business owners 20, 30 and 40 years ago. They built our communities, made a great living and [...]
• 10 ways your business (and life) will... — Everything we operate has an operating system – a way to operate it. The more complex the operation, the more complex the operating system. We are told our small business is a complex machine requiring sophisticated marketing, detailed finance, state-of-the art operations and efficient human resource practices. It doesn’t matter if you are selling coffee, [...]