Monthly Archives: April 2010

  • War of Art

    Posted on April 29, 2010 by Frances Schagen in Book Report, Do It.

    Quatre Muses: Euterpe, Polihímnia, Clio, Melpòmene, Museu de Cirene Originally uploaded by Sebastià Giralt Euterpe (muse of music and lyric), Polyhymnia or Polymnia (muse of sacred song and rhetoric), Melpomene (muse of tragedy), Museum of Cyrene, Libya. Break through the blocks and win your inner creative battles. Steven Pressfield is a writer, best known for […]

    Continue Reading...
    2 Comments.
  • Purple Cow

    Posted on April 29, 2010 by Frances Schagen in Book Report, Do It.

    Shiny happy purple cow Originally uploaded by heiwa4126 A purple cow?  Now that’s something to remark about. Being a me-too business gives you me-too results.  In “Purple Cow”, Seth Godin gives us many examples of purple cow companies.  The J. Peterman catalogue descriptions were so over the top that the fictional J. Peterman became a […]

    Post Tagged with
    Continue Reading...
    Comments Off on Purple Cow
  • Aside – It Doesn’t Always Work

    Posted on April 15, 2010 by Frances Schagen in Aside, Do It.

    Nobody is perfect.  Nobody has a perfect life.  There are whole minutes, hours, days weeks, months and even years that feel awful.  Do you remember the Queens Annus Horribilis? What do you do when that happens?  Best bet?  Grieve and move on.  Which I know is much easier said than done. Grieve.  Cry. Mourn the […]

    Continue Reading...
    Comments Off on Aside – It Doesn’t Always Work
  • Marketing – A Pixelated Workshop

    Posted on April 8, 2010 by Frances Schagen in Do It.

    April is marketing month. We’re looking at the new theories of marketing.   It used to be about AIDA: getting attention, piquing interest, and sparking desire that leads to action.  Getting attention is becoming much harder today as we are all hit with almost 3000 marketing messages – a day! We have had to become adept […]

    Continue Reading...
    Comments Off on Marketing – A Pixelated Workshop
  • Book Review Cash in a Flash

    Posted on April 6, 2010 by Frances Schagen in Book Report.

    Mark Victor Hansen and Robert G Allen did it again.  After the success of They followed up with Cash in a Flash.  It follows the same format of the story of Michelle on one side and the how-to part on the other. The take home message is that the only thing stopping us is fear […]

    Continue Reading...
    Comments Off on Book Review Cash in a Flash