Monthly Archives: April 2011

  • Are you Proud of Your Brand?

    Posted on April 19, 2011 by Frances Schagen in Do It.

    It’s election time, here in Canada and the interest groups are out.  As I was walking to my office, I met a group of Pro-Lifers coming the other way. Now I’m a feminist and I believe that a woman should have reproductive choice, but I believe that abortion should be the strategy of last choice […]

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  • Minimum Standard is Not a Brand

    Posted on April 18, 2011 by Frances Schagen in Do It, Know Where You Are Going.

    Your customers should be able to expect that you fulfill your promise of doing your business competently.  That includes having the best products you can find, reasonable pricing, good customer service, fast, reliable, cheerful, careful, complete etc, etc. It’s only if you go a step beyond, to something that your competitors don’t do that you […]

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  • April is Branding Month

    Posted on April 8, 2011 by Frances Schagen in Know Where You Are Going.

    Brands: as in who people think you are, rather than who you think they should think you are. These days of transparency it is who you are authentically that matters.  There I used all the rhetoric words for brand.  Despite the over-used words, the concept holds. Brands used to be what the marketing department wanted […]

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  • March Reading

    Posted on April 3, 2011 by Frances Schagen in Book Report.

    Coastliners: a novel by Joanne Harris.  Another of the Gretchin Rubin happy novels.  This one at least has a happy ending. The Sentamentalists: a novel by Johanna Skibsrud.  Published here in Kentville at Gaspereau Press and winner of the Giller Prize.  I didn’t get all of it, but I still enjoyed it. How to Be […]

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  • It’s the End of Numbers Month

    Posted on April 2, 2011 by Frances Schagen in Do It, Know Where You Are Going.

    How did you do? We talked about time, economics and about the value of the information in your financial statements.   If you would like to discuss your financial statements, get in touch and I’ll be happy to talk shop with you. One of the most powerful time tools I have in my arsenal is systems.  […]

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