It’s election time, here in Canada and the interest groups are out. As I was walking to my office, I met a group of Pro-Lifers coming the other way. Now I’m a feminist and I believe that a woman should have reproductive choice, but I believe that abortion should be the strategy of last choice […]
Monthly Archives for April, 2011
Minimum Standard is Not a Brand
Your customers should be able to expect that you fulfill your promise of doing your business competently. That includes having the best products you can find, reasonable pricing, good customer service, fast, reliable, cheerful, careful, complete etc, etc. It’s only if you go a step beyond, to something that your competitors don’t do that you […]
April is Branding Month
Brands: as in who people think you are, rather than who you think they should think you are. These days of transparency it is who you are authentically that matters. There I used all the rhetoric words for brand. Despite the over-used words, the concept holds. Brands used to be what the marketing department wanted […]
March Reading
Coastliners: a novel by Joanne Harris. Another of the Gretchin Rubin happy novels. This one at least has a happy ending. The Sentamentalists: a novel by Johanna Skibsrud. Published here in Kentville at Gaspereau Press and winner of the Giller Prize. I didn’t get all of it, but I still enjoyed it. How to Be […]