Brands: as in who people think you are, rather than who you think they should think you are. These days of transparency it is who you are authentically that matters. There I used all the rhetoric words for brand. Despite the over-used words, the concept holds. Brands used to be what the marketing department wanted […]
Yearly Archives for 2011
March Reading
Coastliners: a novel by Joanne Harris. Another of the Gretchin Rubin happy novels. This one at least has a happy ending. The Sentamentalists: a novel by Johanna Skibsrud. Published here in Kentville at Gaspereau Press and winner of the Giller Prize. I didn’t get all of it, but I still enjoyed it. How to Be […]
To Everything There is a Time
To everything there is a season. We gather information, processes it/think it through, and act on it. GATHER During gather time, I read, listen to interviews, watch videos and movies and talk to everyone I meet. This is a rich, productive discussion and sharing time. I share what I find and my initial thoughts. Processing […]
What I look for right now on my Finan...
When I look at the statements for my bookkeeping company every month, I’m looking for several things: Did I make a profit? In a service business, you should pretty much expect to make a profit from the get go. What’s my gross margin*? For a service business, I like to see between 40-60%. Some business […]
Economics and Small business
The term economics refers to the study of the movement of money at the population level. Economics looks at the aggregate of all the grocery shopping (for instance) by everyone and makes inferences and predictions based on how much, how often or how little we spend as a group. What does that have to do […]