Why Great Customers are so important You’ve heard of the Pareto Principle. Applied here, we can say that 20% of your customers bring you 80% of your revenue. For that matter, 20% of your customers cost you 80% of your marketing and service budget. And they are rarely the same customers. What if you […]Continue Reading... Comments Off on Stop Struggling: Get Great Customers
The business environment is changing and if you have been in business for more than 5 or 10 years, you, like everyone else, are making less profit for more effort. It’s been slow and insidious. Think about small business owners 20, 30 and 40 years ago. They built our communities, made a great living and […]Continue Reading... Comments Off on The Three Common Myths that keep small business owners struggling more and more for less and less profit
What is the best way to increase revenue There are 3 ways to increase revenue:(1)sell more things, (2)more often, to (3)more customers. Two out of three of those are about your existing customers. Small Business Owners tend to jump straight to advertising when they want to make more money, but that is the expensive route. […]Continue Reading... Comments Off on Great Customers Means a Great Business – FAQs
You wake up without an alarm. It’s still early and you feel refreshed. You get something to eat and drink, then do your favourite things for your physical and mental well-being. Maybe yoga, swimming, paddling, running, walking, dancing, weights, spinning, or playing a sport. Then you sit down to work because this is your most […]Continue Reading... Comments Off on What if this were your life?