Even among experts there isn’t a clear answer as to why some businesses thrive while similar businesses struggle. It’s easy to see why a business is thriving. You can point to the great product/solution they deliver, the big group of raving fans and the robust business practices. But not so easy to pinpoint why a […]
Posts in category More Profit
Stop Struggling: Get Great Customers
Why Great Customers are so important You’ve heard of the Pareto Principle. Applied here, we can say that 20% of your customers bring you 80% of your revenue. For that matter, 20% of your customers cost you 80% of your marketing and service budget. And they are rarely the same customers. What if you […]
Great Customers Means a Great Busines...
What is the best way to increase revenue There are 3 ways to increase revenue:(1)sell more things, (2)more often, to (3)more customers. Two out of three of those are about your existing customers. Small Business Owners tend to jump straight to advertising when they want to make more money, but that is the expensive route. […]
The Three Levers in Your Business
Think of your business as a big machine. You have three levers and they work together. Your environment works with your experience works with your value exchange. Suppose you own an accounting business. Most people think that people go to an accountant for their accuracy and knowledge of tax laws. Wrong. Those are simply ‘gimme’s’ […]