Your Effortless Business
Get Great Customers
Make your business easier and more profitable
when you GET GREAT CUSTOMERS
Do you need to make more money in your business?
Are you struggling with marketing?
Do you spend too much time and money trying to make customers happy?
Do you ever see businesses with plenty of great customers and wonder what they are doing that you aren’t?
Every business owner says the same thing – they need more customers. Which leads to the next question: how and where to advertise. I say, that’s putting the horse waaay before the cart. Long before you advertise, you must delight. In fact, if you do this part right, you won’t have to advertise at all.
The secret to an effortless business is to attract the best customers. Attracting the wrong customers gives predictable results – burning out, losing money, feeling inadequate and never getting ahead. So attracting the right and the best customers is crucial.
It’s not your fault. We’re told that in order to build a great business with plenty of customers, we need to become marketers. Marketing is a huge subject that takes years of dedicated study to master. Small businesses usually don’t have a big enough budget to make a marketing campaign worthwhile.A marketing campaign doesn’t help you get plenty of the best customers who make your life and business easier.
The answer to getting more and better customers is not more marketing.
There is a better way!
I’m Frances Schagen and I owned Crystal Clear Bookkeeping Ltd. for 15 years. I had the privilege of being invited to dive deeply into 100’s of businesses. I saw what worked, and what didn’t. I watched some small business owners struggle for years and some make steady progress.
Watching this I could see there was a fundamental flaw with the way small business was done. I knew there had to be a better way.
I dove in deeper. I read, went to conferences, studied everything and asked questions of every business owner I met. It was clear that ‘the way it should be done’ was not working. If it were, small business owners wouldn’t be struggling the way they are. Instead they would be thriving.
What is the problem?
We struggle under the MBA model. It was designed in the early part of the last century as a way to divide the management of large business into functional areas. It does not make sense for small business when management is one person or a small team. And yet, it’s the model we are told to use.
We’re told that in order to succeed, we need to master marketing, operations, finance and human resources. Here’s the thing: that only gives us better marketing, more efficient operations, accurate financials and employees who toe the line. That doesn’t help us get plenty of the best customers, laser-like focus on doing exactly the right work, numbers that matter and amazing employees who make our lives easier.
Once I recognized this was the problem, I was able to drill deep down into business and think about what the perfect small business operating system would be. And that’s when I came up with this.
The small business operating system (SB/OS)
What is the answer?
The SB/OS is about the 3 most important people in your business: you, the owner; your customers and your staff (or contractors/suppliers/partnering businesses). Each takes a Journey through your business, from attraction, through engagement until it all begins and ends with serving & delighting. Nail that – and we can all get our heads around that, can’t we? – and you have a business that works for you and is a joy to run.
After almost 20 years I can confidently say I have the answer. Would you like to try a new way of getting the best customers? One that makes sense? One that you can understand? One that gives you maximum results – like profit, with the minimum of effort? One that steers you to working only on the tasks that give you the best results.
Even though this makes all the sense in the world, this is a new concept. It will take as much time to unlearn the old ways as it does to learn this new way. I will use brain and behavioral science to help you. It takes more than knowledge. You need to know how the knowledge applies to your business and what a successful outcome will be, so you know where you are headed .You need to turn this into habits and processes in your business.
We’re focusing on the Customer Journey. Getting you the best customers: happy customers who are looking for what you offer and smile as they pay you. We are focusing on getting money rolling through the door.
Stop Struggling: get Great Customers 30 day program
You get daily emails to guide you through baby steps that help you forge new habits.That is the best way to make changes. The accumulated effect of all those baby steps is a whole lot of new happy customers.
By the end of our 30 days together, your business will be easier to run and more profitable because you will have more of the best kinds of customers.
Get Great Customers 30 day program
Each of the 30 daily emails is a very short essay and an exercise. They are baby step that help you build the habits you need to make this stick. All those baby steps accumulate and make a big impact. Think about it. Sustained, daily progress is a powerful force. You will know what to do and how to do it.
BONUS: Three month’s membership in the Business Owners Success Club Online community. The gold is in the discussions. Post your questions, ask for resources and get support. It takes a community to grow a business. This is a great community to help you take your business to the next level.
30 Day go FAST Program
|
|
| 30 – daily emails | |
| 3 months membership, Business Owners Success Club online community |
|
Buy now to make 2017 your best year yet by getting the very best customers for you.