Your Effortless Business
A New Way to make your business Easier and more Profitable
– 1 day workshops-
You will design your business so that it is easier for you, your customers and your team. You will attract the best customers and the best team.
You will simplify your business to its essence. Your business will be easier and make you more money.
You will learn what it takes to run your business, not let it run you
Thursday 22 June 10-6pm Your Best Customers Make Your Effortless Business
You Will Learn
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Simple ways to know exactly who your best customers are and how to get more like them
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The little things you can do to make them even happier
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Help them share their stories of being delighted by you
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The secret to firing customers in a way that gets you even more customers
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How to make it easier for you to make your best customers happier
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How to make more profit by focusing only on your best customers
Toronto Board of Trade, First Canadian Place
$595 Early price $295 until June 18
Grab your spot today
Reserve today, one of only 8 6 places in this intimate and innovative group
What your customers really want from you. How you can give that to them easily and more profitably. How you attract the best customers – the ones who love what you do and thank you as they pay you. How you can make your business easier for you and your best customers. What are you doing now that doesn’t serve your customer? The 1 or 2 most important things you can do to attract, serve and delight your customers so you have Your Effortless Business.
Enter the Scavenger Hunt to win free registration. Tell your best and worst customer experience stories using #BestandWorstCustomerExpScavengerHunt on Facebook, LinkedIn or Twitter. One person will be chosen on June 19.
BONUSES:
Register and enter Your Best Customer Stories contest to win prizes!
Register and get your Serve & Delight Your Customer tool
Wednesday 19 July 10-6pm The Best Team Makes Your Effortless Business
Toronto Board of Trade, First Canadian Place
$595 Early price $295 until June 31
Grab your spot today
Reserve today, one of only 8 places in this intimate and innovative group
How you build an engaged, excited team even when you think you can’t afford a team yet. How you attract the best team members. How big your team should/could be. What is most important to your team? The best delegation practices. The most important thing you should do before you delegate. What help do you need that will make Your Effortless Business?
Wednesday 16 August 10-6pm Make Your Effortless Business for you
Toronto Board of Trade, First Canadian Place
$595 Early price $295 until July 31
Grab your spot today
Reserve today, one of only 8 places in this intimate and innovative group
How to make your business support you in living your Good Life. Why working long hours is killing your business (and you). How to redesign your business model to make you much more profit. You choose what your business is, so why not choose to build Your Effortless Business.
Three day immersive! Attracting the Best Customers, Assembling the Best Team and Building Your Effortless Business for you
October 24, 25 & 26, 2017
$1499 Early price $899 until September 30
Grab your spot today
Dive in deep and give your business a reboot. Businesses work better when all the pieces work together. Join a group of passionate, experienced, excited business owners just like you to gift yourself the time to make Your Effortless Business.
The way they tell you to run small business has you struggling and sacrificing your health, your relationships and your economic future to the altar of the MBA model. The MBA model tells you to focus on marketing, operations, finance and human resources. That model barely works for big business* and it not only doesn’t work for small business, it works against you.
*The MBA model came out of research done on the early part of last century,all of it done on big business
Don’t fall for the myths
The way they tell you to run your small business is like being told that to be a great cook you need to build a great kitchen and, by the way, you have to do the plumbing, electrical and cabinet work yourself. Working on your business is not about building a complicated infrastructure, it is creating the strategy and systems to make you, your customers and your team happy. It’s focusing on the 2 or 3 business practices that will give you the best results.
How do you decide what is most important in your business?
I owned a bookkeeping business for 15 years, which gave me the privilege to dive deeply into 100s of small businesses. I got to see what worked and what didn’t. Most small business owners were doing okay. Some struggled for decades. Some excelled. I studied the outliers.
I had to know what made the difference. So I dove in deeper. I pulled their businesses apart, I researched, I talked to everyone. I found that the biggest difference is that they ignored the general advice given to all small business owners and they focused on people.
I spent the next 3 years quantifying, codifying and figuring out how to make that work for you and every business. I wanted to know how you can make your business work the way theirs does. Because of course you focus on your people, but I have seen what that really means in practice. I can show you exactly what you need to do in your business to get the same results.
You are in the right place if you are great at what you do, BUT
- you are sacrificing your health and vitality,
- you are sacrificing your relationships with family and friends
- you miss having fun
- you worry about your economic future
- you wonder why you aren’t where you thought your business would be by now
You probably think this is normal – to work this hard, in this all-consuming way for an okay living. That’s the way it is for small business right?
You tell yourself you love what you are doing and you would do it even if you weren’t getting paid. No doubt there are parts of your business you love and parts that suck your energy because they are not what you signed up for. But that’s just small business, right?
You know this is right because when you step away from your business to do other fun things you can feel yourself getting jittery and you want, in fact you crave, to get back to it. Small business is a lifestyle business and that means you live your life through your business, right?
What if I told you that all those things are lies we’ve been told to keep us struggling.
Small business is not hard and it is very simple.
Small business can be run from your strengths. This is more than just hiring other people, this is about designing a business that works for you.
Small business should support your lifestyle, your life shouldn’t support your small business. In fact, you are better for your small business when you take time away to recharge and recreate. You come back fresher, more creative, and with more energy.
Small business is profitable if it is set up to be. We are led to believe that our customers only care about the money. Do you only care about the money? Or do you care about getting what you want and having your problem solved? Why would your customers be any different?
We’ve been sold a lie about what small business is and how to run our small businesses.
I wrote an article about it here.
What do these workshops mean for you?
You will learn how your customers and your team experience your business
You will learn how to make that experience better
You will learn the only 3 levers in your business that you control and how you can use them to make your business easier
You will learn how to make your customers, your team and yourself happier in your business
Happier customers are the best customers – they stay and they are willing to pay more.
Happier teams are more productive and more fun to be around.
As a happier owner you will work from your strengths and you will get results that delight you.
I’m an entrepreneur, too. I don’t want to sit around gabbing all day. I want to get to work to find the 2 or 3 business practices that work for you, your customers and your team. Of the big pool of business practices there are 2 or 3 business practices perfect for you and they will be different than the ones for another business.
Here’s where my values of fun and learning work for you:
When you are having fun, your mind opens up, you become more creative, your field of view expands and you are more optimistic. We will have fun. My bookkeeping clients often talked about how they loved that we could laugh while talking about their business and how they left feeling energized and ready to try new things.
I love learning so I hack learning as much as possible to fit more learning into my life. We will tell stories and play games so that, unlike most workshops, you will remember what we did. Weeks later, a thought or an idea will pop into your head and you will know it came from our time together.
Most people drown you in information in their workshops. Derek Sivers says, “If all we needed was information, we would all be billionaires with perfect abs. ” We work on a mind set change and on unleashing other parts of your brain so that you leave with a new mindset and ready to make the changes you need. Most of those changes will be stripping away business practices that aren’t serving you any more. You will have the time, the energy, the creativity and the resources to focus on the 2-3 things that will give you the best results.
Are you ready to redesign your business to make it easier and more profitable?
Do you want control of your time, energy and results?
Do you want to make even more impact?
Do you want to surround yourself with clients who love you and a team that is happy to support you?
Do you want to run your business rather than have it run you?
Join us for 1 day and immerse yourself in a new way of thinking about your small business
Thursday 22 June 10-6pm The Best Customers Make Your Effortless Business
Toronto Board of Trade, First Canadian Place
$595 Early price $295 until June 9
Grab your spot today
Reserve today, one of only 8 places in this intimate and innovative group
What your customers really want from you. How you can give that to them easily and more profitably. How you attract the best customers – the ones who love what you do and thank you as they pay you. How you can make your business easier for you and your best customers. What are you doing now that doesn’t serve your customer? The 1 or 2 most important things you can do to attract, serve and delight your customers so you have Your Effortless Business.
Here’s what these workshops will do for you:
We will get to know each other. This is important so you can help each other. The more you know about each other, the more you will be able to give and receive great ideas.
We will dive into the process of designing the customer’s, the team’s and your journey through and in your business. The tool I developed guides you through the process.
Using the journeys tool, you will clearly see what is most important to you, your customers and your team.
You will work in groups to help each other brainstorm the best ways to focus your business on only what is most important.
You will learn the 3 levers you have to make your business work better.
By the time we are done, you will know the 2-3 most important business practices that will give you the best results for your efforts.
You will be confident that you are working effectively as well as efficiently!