Every business has a core focus. It’s not dependent on industry, type of business or where it is. It comes from the leadership. Your core focus is either on people, product or business model. You will attract your best customers by being true to your focus. Your language, your forward face and your stories must […]Continue Reading... Comments Off on Here’s how to make sampling work to get more customers for you
The business environment is changing and if you have been in business for more than 5 or 10 years, you, like everyone else, are making less profit for more effort. It’s been slow and insidious. Think about small business owners 20, 30 and 40 years ago. They built our communities, made a great living and […]Continue Reading... Comments Off on The Three Common Myths that keep small business owners struggling more and more for less and less profit
Do you own a business? Then you know what I am talking about. Let me start by saying: you are not alone. There are probably a billion of us around the world. Really think about that and let it sink in. Every person who exchanges money for products or services is a business owner. They […]Continue Reading... 1 Comment.
December is Reinvention month. We reinvent ourselves whenever we want to level up. Because the thinking that got us here won’t get us there. Leveling up is when we make a change that makes our lives better. It often involves owning an idea we have been mulling for a while. For instance, going from ‘I […]Continue Reading... 2 Comments.
In many ways our customers are like us. Like attracts like, right? Having said that, what we think our customers think is important, might not be what is really important to them. Even deeper, many people think they want what they are told they want so it might not even be what they want, it’s […]Continue Reading... 2 Comments.
A Successful business is built around making customers ecstatic. Why ecstatic? Because ecstatic customers make your life easier. They engage with you, they help you help them. They pay well and gladly. Most importantly, they tell others. How do you define ecstatic? Start by thinking about times you felt ecstatic yourself? What was […]Continue Reading... Comments Off on Ecstatic Customers make your Business Better
Fear is a good thing. It keeps us from doing something stupid, like falling off a cliff, being eaten or being kicked out of the tribe – certain death if you are living tribally. But, these days with handrails, zoos and our choice of tribes, these things are not a threat to life and limb. […]Continue Reading... 1 Comment.
or How I learned to stop worrying and let people help by Amanda Palmer I knew I wanted to read this book because of her TED talk, plus all I heard about this book, and some of her interviews. And, of course, because of her husband, Neil Gamian; I have a fan crush on him. […]Continue Reading... 1 Comment.