Why Great Customers are so important You’ve heard of the Pareto Principle. Applied here, we can say that 20% of your customers bring you 80% of your revenue. For that matter, 20% of your customers cost you 80% of your marketing and service budget. And they are rarely the same customers. What if you […]Continue Reading... Comments Off on Stop Struggling: Get Great Customers
The business environment is changing and if you have been in business for more than 5 or 10 years, you, like everyone else, are making less profit for more effort. It’s been slow and insidious. Think about small business owners 20, 30 and 40 years ago. They built our communities, made a great living and […]Continue Reading... Comments Off on The Three Common Myths that keep small business owners struggling more and more for less and less profit
What is the best way to increase revenue There are 3 ways to increase revenue:(1)sell more things, (2)more often, to (3)more customers. Two out of three of those are about your existing customers. Small Business Owners tend to jump straight to advertising when they want to make more money, but that is the expensive route. […]Continue Reading... Comments Off on Great Customers Means a Great Business – FAQs
You wake up without an alarm. It’s still early and you feel refreshed. You get something to eat and drink, then do your favourite things for your physical and mental well-being. Maybe yoga, swimming, paddling, running, walking, dancing, weights, spinning, or playing a sport. Then you sit down to work because this is your most […]Continue Reading... Comments Off on What if this were your life?
You have to know what your customers want to design the journey through your business. This is an oldie, but goodie! Gary Morton, Shaun Whynacht and I trade stories about businesses that do this well and some that don’t. Learn how to do this for your business. Get the 23 page SB/OS workbook when […]Continue Reading... Comments Off on What your Customers Want
The whole reason for flowers to exist is to become fertilized so they can create seeds. Each flowering plant has specific strategies to attract the ideal bugs, bats or birds. They don’t try to attract just any old bug, bat or bird – only the ones that are perfect for them. We can learn everything […]Continue Reading... Comments Off on Lessons from Flowers on Attracting the Best Customers
Mastermind I can’t stress enough how important your mastermind group is to your success. They will cheer you on and be your biggest advocate when you are flying high. They will brainstorm with you, advise you and open doors for you when you need a hand. They will hug you, pat you on the back […]Continue Reading... 4 Comments.
In many ways our customers are like us. Like attracts like, right? Having said that, what we think our customers think is important, might not be what is really important to them. Even deeper, many people think they want what they are told they want so it might not even be what they want, it’s […]Continue Reading... 2 Comments.