Why Great Customers are so important You’ve heard of the Pareto Principle. Applied here, we can say that 20% of your customers bring you 80% of your revenue. For that matter, 20% of your customers cost you 80% of your marketing and service budget. And they are rarely the same customers. What if you […]Continue Reading... Comments Off on Stop Struggling: Get Great Customers
Strengths-based leadership is about building a team where everyone works from their strengths and everything gets done well. It’s so easy it feels like cheating. When it’s our turn, we breeze through the work we have to do while, of course, doing our best work because the pressure is on. Then we watch while others […]Continue Reading... Comments Off on Strength in Teams
Leo Babauta launched his book/package “the Effortless Life” last week. I’ve been thinking about making business easier and smoother – you know, effortless. So this really caught my eye. I bought the book. His overriding premise is that we should get rid of goals and expectations. I’ve read his blog for years and I’ve read […]Continue Reading... 1 Comment.
My strengths (according to Strengths Finder 2.0 by Tom Rath) are everything about looking at a situation, gathering necessary information, looking to the future, figuring out the highest and best use of available resources and plotting the next steps to get there. Futuristic Learner (I don’t just like learning, I crave it. It’s why I […]Continue Reading... Comments Off on Doing What We Love
Conversation at Caffe Nero Originally uploaded by ktylerconk I am so excited to be alive at this time of the world. It is a time of immense change and opportunity. One of the main drivers of that is social media. Social media like Facebook, Twitter, Link’d in, texting and Skype make it easy to have […]Continue Reading... Comments Off on Conversations in the Social Media Age
No Mind 2010-100 Originally uploaded by Ängsbacka Seth Godin said Bonhomie is underrated. I’ll take it one step further and say Bonhomie is essential. It’s what’s missing when Small Business Owners keep plugging away on their own. Many people go to a coffee shop to work, just to be around others. Other people isn’t what’s […]Continue Reading... Comments Off on Bonhomie
Peacock Pair Originally uploaded by mikecogh What do you do best? Look around at your business. What do you do best in your business; what are you most proud of? About what aspect of business do your friends ask you for advice? What could you write about or speak about on a moment’s notice? My […]Continue Reading... Comments Off on What Makes you Proud as a Peacock in Your Business?
You did track your marketing didn’t you? How did most of your clients find you? How did your best clients find you? By far, my best marketing for my bookkeeping business is the Crystal Clear Lunch & Learn. It takes more effort than money, and well worth it. I partnered with Nova Scotia Community College […]Continue Reading... Comments Off on What Marketing Worked Best for You This Past Year?
Grinnin’ Grasshopper Macro Originally uploaded by Rhys Alton As you think back over this year, what brings a smile to your lips? What gets your eyes sparkling as you talk about it? What did you do? Who was it? Where were you? Why was this time special? I just finished reading the Alchemist by Paulo […]Continue Reading... 4 Comments.