Posts tagged pricing

Who Your Customers are NOT

Who Your Customers are NOT

  Your customers are not people who cannot get to you Most people won’t drive very far for the services they want.  The more unique and the more of an expert you are, which comes from focusing tightly, the farther they will be willing to travel to get to you. People won’t travel too far […]

Pricing

Pricing

Is there a sale on? @ Lowestoft, Suffolk Originally uploaded by timparkinson One of the main reasons a small business gets in financial trouble is their prices are too low. It’s tempting to price too low, especially in the beginning. That way you don’t have to compete on anything but price. Seems easy right? The […]