I describe the Small Business Operating System in this 9 minute video. The 3 people in your business, their journeys, the stages they go through and your 3 levers to make it all work.
Posts tagged small business
Stop Struggling: Get Great Customers
Why Great Customers are so important You’ve heard of the Pareto Principle. Applied here, we can say that 20% of your customers bring you 80% of your revenue. For that matter, 20% of your customers cost you 80% of your marketing and service budget. And they are rarely the same customers. What if you […]
Great Customers Means a Great Busines...
What is the best way to increase revenue There are 3 ways to increase revenue:(1)sell more things, (2)more often, to (3)more customers. Two out of three of those are about your existing customers. Small Business Owners tend to jump straight to advertising when they want to make more money, but that is the expensive route. […]