You started your business because you had a gift, a hope and a vision to make people’s lives better. You are good at what you do. You know you get results and your customers are happy. You just wish you had more customers.
You didn’t start your business to ruin your health, your relationships and your economic life. But that is what has happened. There is a myth in our time that in order to be successful in business, we have to sacrifice our lives, our health and our relationships, in the hopes that some day, we too will be Microsoft, KFC or Home Depot. Only, you know you don’t really want that. So why are you working so hard?
Because you were sold a lie.
The MBA model of business was designed in the early part of the last century as a way to break down large businesses into functional areas of management. Business was divided into marketing, operations, finance and HR. It barely works for big business – creating silos, bureaucracy and too many management layers. It definitely doesn’t work when management is one person or a small cohesive team.
The MBA model is the default operating system for every small business. When things get tough ‘they’ tell you to get back to the basics – marketing, operations, finance and human resources. When you do, you get better marketing, operations, finance and HR, not more and better customers, not an easier business to run, not numbers that matter and not happy, engaged employees.
The MBA model takes you away from focusing on what is most important in your business.
We can’t be experts in all those disciplines and to execute on them well, we have to be. No one is an expert on all of them.
To have a great business, you don’t build a great business infrastructure, you focus on what is most important, the people in your business.
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