The April meeting is set for Tuesday April 3 at Kings CED 9:30-11:30. Branding is the theme. Branding begins with having a clear picture of what your business is. Then everything you do, must work towards reinforcing that picture. Any incongruities will stop people. Here is a more complete article on branding.
Monthly Archives for March, 2007
Branding
Your brand is the face you show the world. It is the way people perceive your company. They gather evidence to build the picture of your company in their minds. They get their clues from your communications, what they hear and from their experience when doing business with you. Everything you do or don’t do […]
March’s theme is Pricing
The first quarter of 2007 is dedicated to business money. January we looked at other ways to bring in money to our businesses. February we looked at cash flow – increasing it and this month, March is about pricing. There are 2 mistakes many business owners make about pricing. 1 They don’t calculate all their […]