Monthly Archives for May, 2007

Communicating Your Brand

Communicating Your Brand

We’ve talked about Branding and we’ve talked about Communicating. Now let’s talk about Communicating your Brand. Your advertising is an opportunity for you to explicitly communicate your brand. You have complete control over what others think about your brand. You are telling potential customers who you are, who you deal with and what they can […]

Communications

Communications

Emails are becoming a big issue. We are finding our inboxes full of real email – even after all the spam has been purged. Here are a few tips Frieda found to deal with email overload. This overload makes it even more difficult to reach people. How do you reach someone who is not responding? […]