The Dip

Seth Godin’s book The Dip talks about how every project has at least one ‘dip – a point where you seem to have taken too many steps backwards and you are not sure if you will ever get moving forward again. The Dip is that point where you are askling yourself if it is worth your effort to

“Here’s what we know: it’s easy to record and print a CD and hard to make a hit. Easy to write a book and hard to make it a bestseller. Easy to build a website and hard to create a viral success.”

How do you know when you are in the Dip and when it is time to throw in the towel? Seth answers that question in the interview he does with Guy Kawasaki. “It’s time to quit when you secretly realize you’ve been settling for mediocrity all along. It’s time to quit when the things you’re measuring aren’t improving, and you can’t find anything better to measure.”

Similar posts
  • Janet Thinks About Scaling Her Busine... “Janet” Janet was in the building supply store checking in on things when she heard her name called. They were a major supplier, therefore a major part of her business. She wanted to make sure they knew who she was and that they were happy with her. She looked around to see who was calling [...]
  • 6 Stages of Starting Your Business I resisted. For the longest time. Working with people starting a business. People in startup mode are overwhelmed and when my clients are overwhelmed, I get overwhelmed. When you are starting, you need so much. All at once. I didn’t think I had the ability to be effective and really help. Until I realized that [...]
  • Here’s how to make sampling wor... Every business has a core focus. It’s not dependent on industry, type of business or where it is. It comes from the leadership. Your core focus is either on people, product or business model. You will attract your best customers by being true to your focus. Your language, your forward face and your stories must [...]
  • Designing Your Customer’s Journ... I keep getting the question, ”How do I design a customer journey?” Let me answer that question by using my Find Freedom in 2017 program as an example.   How are people attracted? Small business owners are attracted to working with me, because they have met me, or someone who knows me tells them to [...]
  • Stop Struggling: Get Great Customers   Why Great Customers are so important You’ve heard of the Pareto Principle. Applied here, we can say that 20% of your customers bring you 80% of your revenue. For that matter, 20% of your customers cost you 80% of your marketing and service budget. And they are rarely the same customers. What if you [...]