Your customers are not people who cannot get to you Most people won’t drive very far for the services they want. The more unique and the more of an expert you are, which comes from focusing tightly, the farther they will be willing to travel to get to you. People won’t travel too far […]
Yearly Archives for 2015
Successful Business – Defined
A successful business gives a Clear Benefit to a Defined Group of Eager People Easily Profitably You get to define what a successful business is. Does your business feed you? Financially, yes, but creatively and energetically? Are you proud of your business? Does your business help you in living your Good Life? Clear […]
Create Your Masterpiece
I wrote a book called Your Effortless Business because I saw, and still see, too many small business owners struggling. I think we’ve been sold a bill of goods around what it means to own/run/manage a small business. My intention is to write a manifesto-like book along the lines of this. Here is a resource […]