In many ways our customers are like us. Like attracts like, right? Having said that, what we think our customers think is important, might not be what is really important to them. Even deeper, many people think they want what they are told they want so it might not even be what they want, it’s […]
A Successful business is built around making customers ecstatic. Why ecstatic? Because ecstatic customers make your life easier. They engage with you, they help you help them. They pay well and gladly. Most importantly, they tell others. How do you define ecstatic? Start by thinking about times you felt ecstatic yourself? What was […]
Fear is a good thing. It keeps us from doing something stupid, like falling off a cliff, being eaten or being kicked out of the tribe – certain death if you are living tribally. But, these days with handrails, zoos and our choice of tribes, these things are not a threat to life and limb. […]
or How I learned to stop worrying and let people help by Amanda Palmer I knew I wanted to read this book because of her TED talk, plus all I heard about this book, and some of her interviews. And, of course, because of her husband, Neil Gamian; I have a fan crush on him. […]
Your customers are not people who cannot get to you Most people won’t drive very far for the services they want. The more unique and the more of an expert you are, which comes from focusing tightly, the farther they will be willing to travel to get to you. People won’t travel too far […]
I’ve been working for 3 years to open a HUB in my community. We opened for a short time 2 years ago. It’s felt like there was lots of interest but little support. After we shut down, I took a deep dive into HUBs. All kinds of HUBs. All over the world. Within the past […]
We are living in a time of flux. Which means, as we start new businesses it is unlikely that we will know what they will be like in the end. We will pivot, head off in other directions, on a regular basis. Sometimes we will hit a dead end and have to retreat a bit […]
100 Places to go before they Disappear. This is a book about all the wonderful places being affected by climate change through rising sea levels, retreating ice, changing growing seasons, and loss of groundwater. Creating a Forest Garden: working with nature to grow edible crops by Martin Crawford. I saw a movie about Permaculture at […]
Midas Touch: why some entrepreneurs get rich and why most don’t by Donald Trump and Robert Kiyosaki I read a lot of business books and most are full of great information. In this book, the authors have presented information from the trenches in a way that is practical and useable. They talked about business concepts […]
My home computer crashed last week. Yesterday, I was at a client’s place and their admin computer crashed. (Not if, but when, right?) So far, I only seem to have lost one doc. It was my reading list, a private doc, although I post it every month (except maybe this one), so it was the […]
