“Something’s changed and I don’t like it.” Josie was clearly upset. “What’s up?” “I’ve been contacting my clients just like you said, but they haven’t been booking follow up appointments with me the way they used to. I don’t know what I am doing differently.” “I noticed you didn’t buy that tech you talked about […]
Posts tagged Marketing
Stop Struggling: Get Great Customers
Why Great Customers are so important You’ve heard of the Pareto Principle. Applied here, we can say that 20% of your customers bring you 80% of your revenue. For that matter, 20% of your customers cost you 80% of your marketing and service budget. And they are rarely the same customers. What if you […]
Great Customers Means a Great Busines...
What is the best way to increase revenue There are 3 ways to increase revenue:(1)sell more things, (2)more often, to (3)more customers. Two out of three of those are about your existing customers. Small Business Owners tend to jump straight to advertising when they want to make more money, but that is the expensive route. […]
Minimum Standard is Not a Brand
Your customers should be able to expect that you fulfill your promise of doing your business competently. That includes having the best products you can find, reasonable pricing, good customer service, fast, reliable, cheerful, careful, complete etc, etc. It’s only if you go a step beyond, to something that your competitors don’t do that you […]
April is Branding Month
Brands: as in who people think you are, rather than who you think they should think you are. These days of transparency it is who you are authentically that matters. There I used all the rhetoric words for brand. Despite the over-used words, the concept holds. Brands used to be what the marketing department wanted […]