The term economics refers to the study of the movement of money at the population level. Economics looks at the aggregate of all the grocery shopping (for instance) by everyone and makes inferences and predictions based on how much, how often or how little we spend as a group. What does that have to do […]
Posts tagged Marketing
Pricing
Is there a sale on? @ Lowestoft, Suffolk Originally uploaded by timparkinson One of the main reasons a small business gets in financial trouble is their prices are too low. It’s tempting to price too low, especially in the beginning. That way you don’t have to compete on anything but price. Seems easy right? The […]
Lessons from the changing landscape o...
It’s not about films, it’s about content. Distribution includes compensation. Free may be the new price, but people are willing to pay for content that is timely, relevant and focused on their needs-of-the-moment. The trick is to find the content and distribution that will satisfy the people who want it and will pay for it. […]
Give
Give people what they want The best and most effective way to increase your bottom line is to give people what they want. Make your product/service the best it can be. The more you help your customers to serve their customers/family/community the more they will buy from you and talk about you. Give to get […]