Every business has a core focus. It’s not dependent on industry, type of business or where it is. It comes from the leadership. Your core focus is either on people, product or business model. You will attract your best customers by being true to your focus. Your language, your forward face and your stories must […]Continue Reading... Comments Off on Here’s how to make sampling work to get more customers for you
Why Great Customers are so important You’ve heard of the Pareto Principle. Applied here, we can say that 20% of your customers bring you 80% of your revenue. For that matter, 20% of your customers cost you 80% of your marketing and service budget. And they are rarely the same customers. What if you […]Continue Reading... Comments Off on Stop Struggling: Get Great Customers
The business environment is changing and if you have been in business for more than 5 or 10 years, you, like everyone else, are making less profit for more effort. It’s been slow and insidious. Think about small business owners 20, 30 and 40 years ago. They built our communities, made a great living and […]Continue Reading... Comments Off on The Three Common Myths that keep small business owners struggling more and more for less and less profit
Do you own a business? Then you know what I am talking about. Let me start by saying: you are not alone. There are probably a billion of us around the world. Really think about that and let it sink in. Every person who exchanges money for products or services is a business owner. They […]Continue Reading... 1 Comment.
Mastermind I can’t stress enough how important your mastermind group is to your success. They will cheer you on and be your biggest advocate when you are flying high. They will brainstorm with you, advise you and open doors for you when you need a hand. They will hug you, pat you on the back […]Continue Reading... 4 Comments.
Fans are the people who follow you and like your work. They are cheering you on, even though you don’t hear from them much. Your fans are the people in your life who would miss your work if you stopped doing it. Fans don’t criticize you, even constructively. If you ask, they will tell you […]Continue Reading... Comments Off on January is Fans month
In many ways our customers are like us. Like attracts like, right? Having said that, what we think our customers think is important, might not be what is really important to them. Even deeper, many people think they want what they are told they want so it might not even be what they want, it’s […]Continue Reading... 2 Comments.
I AM is the stories we tell ourselves and others about who we are. It’s owning who and what we are. It’s stepping into, leaning in, embracing. Why do that? Until one is committed, there is hesitancy, the chance to draw back, always ineffectiveness. Concerning all acts of initiative (and creation), there is one […]Continue Reading... Comments Off on Yell it from the roof tops: I AM