Work is progressing nicely on the Welcome package for CCBL business owners. It’s an interesting exercise in understanding who we help the most, who loves our service, what expectations we have and what expectations we have had problems with in the past. This welcome package is helping me get clarity around what is important for […]
I could talk about fulfilling your clients obvious needs by providing the products or services you offer. I could talk about going a little deeper and talk about how you can make your client’s life easier and help them fulfill the needs of people in their lives. That’s what I thought I was going to […]
Bluish splash Originally uploaded by dr_relling What do your customers need? Taking it one step further – how can you help them serve whom they serve? How can you help them do what they need to do? What is their pain? Some marketers talk about their customers’ pain. What causes your customers pain? What bugs […]
Think about your favourite customers. Close your eyes and bring those people to mind. You probably have a smile on your face. Isn’t that how you want to spend your day? Working with people who need exactly what you offer and who appreciate what you give them. People who fit your personality. Your best […]
What Perks can you offer your best clients? How can you make them feel very special? October’s Trend briefing on TrendWatching.com explains the concept of giving your best clients something special. Airlines and hotels have been doing it for years. It’s not about elitism, rather it’s creating incentives to make all your clients want to […]
