“Janet” Janet was in the building supply store checking in on things when she heard her name called. They were a major supplier, therefore a major part of her business. She wanted to make sure they knew who she was and that they were happy with her. She looked around to see who was calling […]
I resisted. For the longest time. Working with people starting a business. People in startup mode are overwhelmed and when my clients are overwhelmed, I get overwhelmed. When you are starting, you need so much. All at once. I didn’t think I had the ability to be effective and really help. Until I realized that […]
Every business has a core focus. It’s not dependent on industry, type of business or where it is. It comes from the leadership. Your core focus is either on people, product or business model. You will attract your best customers by being true to your focus. Your language, your forward face and your stories must […]
Why Great Customers are so important You’ve heard of the Pareto Principle. Applied here, we can say that 20% of your customers bring you 80% of your revenue. For that matter, 20% of your customers cost you 80% of your marketing and service budget. And they are rarely the same customers. What if you […]
I have a confession to make. I’m one of those people who can’t work on only one project at a time. My comfortable number seems to be 3. I’ve been that way for years. I’m also an innovator. You know, someone who craves seeking out new ideas and trying them. I learn lots. I get […]
This is paraphrased right out of my book Your Effortless Business. The whole premise of my book is that business isn’t this thing that needs to be set up in a certain MBA kind of way. It is a living, messy servant to you. The things you work on in your business need to serve […]
We are living in a time of flux. Which means, as we start new businesses it is unlikely that we will know what they will be like in the end. We will pivot, head off in other directions, on a regular basis. Sometimes we will hit a dead end and have to retreat a bit […]
Finishing is on my Mind I am a great starter. I thrive on having several projects on the go at once. I often find synergies and efficiencies that way. I’m not so great at finishing. I have many jobs and projects waiting for the last check, the last edit, or the last bit of research […]
I went to a business event this morning. I’m going to another one on Wednesday and I’m holding one in my office on Thursday. I don’t go to 3 events every week, but when there is a good event, I go. I don’t understand Business Owners who say they are too busy to go to […]
There’s what we are doing. Then there is what’s running in the background. Running in the background can mean things we have initiated and are happening, but without our direct input. Like when you send an email asking for more information or you are waiting for someone else on the team to finish their task, […]
