A successful business gives a Clear Benefit to a Defined Group of Eager People Easily Profitably You get to define what a successful business is. Does your business feed you? Financially, yes, but creatively and energetically? Are you proud of your business? Does your business help you in living your Good Life? Clear […]
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Create Your Masterpiece
I wrote a book called Your Effortless Business because I saw, and still see, too many small business owners struggling. I think we’ve been sold a bill of goods around what it means to own/run/manage a small business. My intention is to write a manifesto-like book along the lines of this. Here is a resource […]
BOSC Podcast #6 The Offering
Build your business from your strengths, clarify what your clients (tribe/fans/pals) need and decide how to help them. Then make the offer. Under lean startup principles, the offer is made before the solution is fully built. That way, you aren’t building something no one wants. You aren’t wasting resources on parts that don’t matter. More […]
You’re Stronger than you Think
We talked about you. Now we’re talking about business models and and building a business around your strengths. What is it about the hidden talent meme that fascinates us? We get a true thrill when someone pulls out a talent that saves the day. It’s part of the appeal of video games – you choose […]
BOSC Podcast #4 Design your business ...
Gary Morton and Frances Schagen explore what it means to design a business around your strengths. When we don’t, we struggle and you’ll hear how I made this mistake and struggled with my business. As always a great big thank you hug to my son, Joseph Schagen for sound engineering and for the original music […]