An algorithm is a methodical set of steps that produces a predictable result. That’s what you want your business to be, because a business that runs smoothly and predictably will make your life easier. While life, people and business can be unpredictable, you can design most of that out of your business with the right […]
Posts in category Your Effortless Business
There are 2 types of businesses: thos...
Even among experts there isn’t a clear answer as to why some businesses thrive while similar businesses struggle. It’s easy to see why a business is thriving. You can point to the great product/solution they deliver, the big group of raving fans and the robust business practices. But not so easy to pinpoint why a […]
Stop Struggling: Get Great Customers
Why Great Customers are so important You’ve heard of the Pareto Principle. Applied here, we can say that 20% of your customers bring you 80% of your revenue. For that matter, 20% of your customers cost you 80% of your marketing and service budget. And they are rarely the same customers. What if you […]
Great Customers Means a Great Busines...
What is the best way to increase revenue There are 3 ways to increase revenue:(1)sell more things, (2)more often, to (3)more customers. Two out of three of those are about your existing customers. Small Business Owners tend to jump straight to advertising when they want to make more money, but that is the expensive route. […]