“Janet” Janet was in the building supply store checking in on things when she heard her name called. They were a major supplier, therefore a major part of her business. She wanted to make sure they knew who she was and that they were happy with her. She looked around to see who was calling […]
The question I get asked the most is “How do I get more customers?” The answer is rarely about marketing. Usually they are trying to scale up by doing more of the same. It’s like trying to reach higher without getting a bigger ladder. The business owners who scale successfully find a bigger ladder and […]
