I could talk about fulfilling your clients obvious needs by providing the products or services you offer. I could talk about going a little deeper and talk about how you can make your client’s life easier and help them fulfill the needs of people in their lives. That’s what I thought I was going to […]
Bluish splash Originally uploaded by dr_relling What do your customers need? Taking it one step further – how can you help them serve whom they serve? How can you help them do what they need to do? What is their pain? Some marketers talk about their customers’ pain. What causes your customers pain? What bugs […]
You did track your marketing didn’t you? How did most of your clients find you? How did your best clients find you? By far, my best marketing for my bookkeeping business is the Crystal Clear Lunch & Learn. It takes more effort than money, and well worth it. I partnered with Nova Scotia Community College […]
I went to a workshop on Friday given by Tad Hargrave, Marketing for Hippies. It was marketing for Holistic Practitioners. These are often people who keep ‘meaning’ to handle their marketing but are a bit ‘allergic’ to notions of sales, marketing and self-promotion. They think it’s kind of gross. It was a great day […]
Grinnin’ Grasshopper Macro Originally uploaded by Rhys Alton As you think back over this year, what brings a smile to your lips? What gets your eyes sparkling as you talk about it? What did you do? Who was it? Where were you? Why was this time special? I just finished reading the Alchemist by Paulo […]
give Originally uploaded by Tim Green aka atoach It’s become fashionable to have a cause and to let people know that when they buy with you some of that money is going towards your pet cause. This just doesn’t sit right with me. If the contribution is coming from your profits, that’s your business. […]
Tell your story to yourself first. We have all done great things. Craft your best deeds into great tales. Tell yourself and feel good about what you have done. Now share your story. Tell others and let them learn and be inspired. Listen to other people’s stories. Learn and be inspired by them. Encourage them […]
I’ve been thinking, and that’s always a dangerous thing. If we’ve been doing small business for a million years since the first people traded fish for rabbits or salt for apples; and there are a billion small businesses on the planet right now; why do we all feel alone and overhelmed? Why do we feel […]
