Every business has a core focus. It’s not dependent on industry, type of business or where it is. It comes from the leadership. Your core focus is either on people, product or business model. You will attract your best customers by being true to your focus. Your language, your forward face and your stories must […]Continue Reading... Comments Off on Here’s how to make sampling work to get more customers for you
Why Great Customers are so important You’ve heard of the Pareto Principle. Applied here, we can say that 20% of your customers bring you 80% of your revenue. For that matter, 20% of your customers cost you 80% of your marketing and service budget. And they are rarely the same customers. What if you […]Continue Reading... Comments Off on Stop Struggling: Get Great Customers
I have a confession to make. I’m one of those people who can’t work on only one project at a time. My comfortable number seems to be 3. I’ve been that way for years. I’m also an innovator. You know, someone who craves seeking out new ideas and trying them. I learn lots. I get […]Continue Reading... Comments Off on Epic Projects and Buying Groceries
This is paraphrased right out of my book Your Effortless Business. The whole premise of my book is that business isn’t this thing that needs to be set up in a certain MBA kind of way. It is a living, messy servant to you. The things you work on in your business need to serve […]Continue Reading... 3 Comments.
We are living in a time of flux. Which means, as we start new businesses it is unlikely that we will know what they will be like in the end. We will pivot, head off in other directions, on a regular basis. Sometimes we will hit a dead end and have to retreat a bit […]Continue Reading... 2 Comments.
Finishing is on my Mind I am a great starter. I thrive on having several projects on the go at once. I often find synergies and efficiencies that way. I’m not so great at finishing. I have many jobs and projects waiting for the last check, the last edit, or the last bit of research […]Continue Reading... Comments Off on Finishing
I went to a business event this morning. I’m going to another one on Wednesday and I’m holding one in my office on Thursday. I don’t go to 3 events every week, but when there is a good event, I go. I don’t understand Business Owners who say they are too busy to go to […]Continue Reading... 1 Comment.
There’s what we are doing. Then there is what’s running in the background. Running in the background can mean things we have initiated and are happening, but without our direct input. Like when you send an email asking for more information or you are waiting for someone else on the team to finish their task, […]Continue Reading... Comments Off on Running in the Background
Witches’ Bane: a China Bayles mystery by Susan Wittig Albert. I had picked up her book, ‘An Extraordinary Year of Ordinary Days’, her journal of thoughts, reading and writings during the tumultuous 2008. I didn’t actually get to it before it was due back, but I decided to try out her novels. It’s a quick, […]Continue Reading... Comments Off on October Reading
Our favourite business Owners are the ones that engage in their financials as a way to understand their business better. They use them to make decisions about what’s working what isn’t and where improvements can be made. Our favourite Business Owners stop and chat with us about how they are doing, about what their plans […]Continue Reading... Comments Off on Favourite Customers