Every business has a core focus. It’s not dependent on industry, type of business or where it is. It comes from the leadership. Your core focus is either on people, product or business model. You will attract your best customers by being true to your focus. Your language, your forward face and your stories must […]Continue Reading... Comments Off on Here’s how to make sampling work to get more customers for you
Why Great Customers are so important You’ve heard of the Pareto Principle. Applied here, we can say that 20% of your customers bring you 80% of your revenue. For that matter, 20% of your customers cost you 80% of your marketing and service budget. And they are rarely the same customers. What if you […]Continue Reading... Comments Off on Stop Struggling: Get Great Customers
The business environment is changing and if you have been in business for more than 5 or 10 years, you, like everyone else, are making less profit for more effort. It’s been slow and insidious. Think about small business owners 20, 30 and 40 years ago. They built our communities, made a great living and […]Continue Reading... Comments Off on The Three Common Myths that keep small business owners struggling more and more for less and less profit
In many ways our customers are like us. Like attracts like, right? Having said that, what we think our customers think is important, might not be what is really important to them. Even deeper, many people think they want what they are told they want so it might not even be what they want, it’s […]Continue Reading... 2 Comments.
Your customers are not people who cannot get to you Most people won’t drive very far for the services they want. The more unique and the more of an expert you are, which comes from focusing tightly, the farther they will be willing to travel to get to you. People won’t travel too far […]Continue Reading... Comments Off on Who Your Customers are NOT
It comes down to 4 things: KNOWN You know where you are and where you are going. You know how to do what you want to do. You know when to ask for help and from whom. You know your why. Your Business Model is clear. You have policies and procedures in place that everyone […]Continue Reading... 1 Comment.
My friend Bernd Nurnberger sent this business model tool/bookand it was like a light turned on for me. I’ve been thinking a lot about how CCBL should work and what we are trying to accomplish. The Business Model Canvas tool guided me through thinking about each aspect of our business model. Very powerful stuff! Each […]Continue Reading... 1 Comment.
When I look at the statements for my bookkeeping company every month, I’m looking for several things: Did I make a profit? In a service business, you should pretty much expect to make a profit from the get go. What’s my gross margin*? For a service business, I like to see between 40-60%. Some business […]Continue Reading... 1 Comment.