Every business has a core focus. It’s not dependent on industry, type of business or where it is. It comes from the leadership. Your core focus is either on people, product or business model. You will attract your best customers by being true to your focus. Your language, your forward face and your stories must […]Continue Reading... Comments Off on Here’s how to make sampling work to get more customers for you
Creating systems is the last step of 7 in making your business easier and more profitable. That’s because it makes sense to have your business working the way you want it to before you start ‘locking in’ the way to do it. Of course, you can create systems for any part of your life and […]Continue Reading... Comments Off on 8 steps to creating systems
Why Great Customers are so important You’ve heard of the Pareto Principle. Applied here, we can say that 20% of your customers bring you 80% of your revenue. For that matter, 20% of your customers cost you 80% of your marketing and service budget. And they are rarely the same customers. What if you […]Continue Reading... Comments Off on Stop Struggling: Get Great Customers
What is the best way to increase revenue There are 3 ways to increase revenue:(1)sell more things, (2)more often, to (3)more customers. Two out of three of those are about your existing customers. Small Business Owners tend to jump straight to advertising when they want to make more money, but that is the expensive route. […]Continue Reading... Comments Off on Great Customers Means a Great Business – FAQs
Do you own a business? Then you know what I am talking about. Let me start by saying: you are not alone. There are probably a billion of us around the world. Really think about that and let it sink in. Every person who exchanges money for products or services is a business owner. They […]Continue Reading... 1 Comment.
December is Reinvention month. We reinvent ourselves whenever we want to level up. Because the thinking that got us here won’t get us there. Leveling up is when we make a change that makes our lives better. It often involves owning an idea we have been mulling for a while. For instance, going from ‘I […]Continue Reading... 2 Comments.