“Janet” Janet was in the building supply store checking in on things when she heard her name called. They were a major supplier, therefore a major part of her business. She wanted to make sure they knew who she was and that they were happy with her. She looked around to see who was calling […]
Scaling Up Means You Need a Bigger La...
The question I get asked the most is “How do I get more customers?” The answer is rarely about marketing. Usually they are trying to scale up by doing more of the same. It’s like trying to reach higher without getting a bigger ladder. The business owners who scale successfully find a bigger ladder and […]
Janet starts her business: a cautiona...
“That’s it! I quit!” Janet was furious. Another of her coworkers at the roofing company had fallen off the roof. Luckily this time, it was a low roof and got off with a few bruises. But her boss’s insistence in breaking the safety regulations, and in fact breaking with safety common sense was going to […]
Growth
I’m talking about growth of you as a person and as a business owner. There is a difference between 10,000 hours spent working on your craft and 1 hour spent 10,000 times. Your craft is your trade, what you do in your business – marketing for your clients, baking pies, massage therapy. It takes time, […]