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Creativity

Creativity

Here’s a little known way to increase creativity in your life: Read a magazine you’ve never read before. There are thousands of magazines about every imaginable topic. Pick one up and you’ll find yourself whisked away to a place with a new language and where they look at the world in a little different way […]

Communicating Your Brand

Communicating Your Brand

We’ve talked about Branding and we’ve talked about Communicating. Now let’s talk about Communicating your Brand. Your advertising is an opportunity for you to explicitly communicate your brand. You have complete control over what others think about your brand. You are telling potential customers who you are, who you deal with and what they can […]

Communications

Communications

Sometimes I feel like I’m speaking another language when someone reflects back to me what I just said and it sounds very different than what I thought I said. There are many reasons for that and I’ve listed a few here: How many languages do you speak? I speak accounting, business, construction, community planning, environment, […]

May 1 Communications

May 1 Communications

The business Owners Success Club will meet this Tuesday at 9:30-11:30 to discuss communications. We will expand on last month’s theme, which was Branding. Everything we do communicates our brand, so let’s work on making sure we are communicating the message we want people to receive. For more information about communications see this article.

April Branding

April Branding

The April meeting is set for Tuesday April 3 at Kings CED 9:30-11:30. Branding is the theme. Branding begins with having a clear picture of what your business is. Then everything you do, must work towards reinforcing that picture. Any incongruities will stop people. Here is a more complete article on branding.