I had been watching TED videos over lunch for 6 months or so when I got an email about an extra TEDGlobal that was going to take place in July in Oxford, England. This was going to be the 2nd TEDGlobal in Oxford in 5 years and it was going to become an annual event. They said it would be like the Long Beach TED, but with a more global flavour.
My first thought was, “Oh that sounds wonderful. I want to go.” My second thought was, ”But that’s a $9000 trip, I can’t leave my family for a week. I can’t leave my business for a week. How can I justify that?” This is what Seth Godin calls the lizard brain response.
I brought it up to my Mastermind group and some friends and clients – well, I guess I talked about it a bunch. Everyone said I should do it. If anyone from around here should go, it should be me.
People suggested I find out who has a vested interest in bringing this information back here and get them to sponsor me. I put together a page and asked my friend to make it pretty – which he did – and I sent it out. Well, there was deafening silence in response. Being the optimist I am, I waited for last minute takers. There were none.
This is where I could very easily have stopped. My gamble had not paid off. I was running out of time and it was clear that no one else thought I was worthy enough to be our liaison to the wider world in this way, at least not enough to put their money on it.
But I believed that I was. I believed that the TED experience would change me in a significant way. That going would make a difference in my life. That it was a dream worth fighting for.
So I got a small business loan, I snagged a training allowance, upped the limit on my credit card and I went.
My mind was blown. I am changed. I met incredible people. I am the kind of person who goes to world class events. I am not the same as I was a year ago.
Was it worth it? You bet! Would I do it again? In a heart beat, in fact I did. I went to Seth Godin’s launch of Linchpin last week in NYC where I met him and members of an online community I belong to. I am the kind of person who does those things.
So next time something comes across your desk and your first thought is, “Oh that sounds wonderful. I want to go.” And your second thought is, “But, but but…”
Get Your Effortless Business assessment. If you don't have all the pieces in place you will continue to struggle no matter how hard you work.
Find out how your business is doing.