Are you Proud of Your Brand?

It’s election time, here in Canada and the interest groups are out.  As I was walking to my office, I met a group of Pro-Lifers coming the other way.

Now I’m a feminist and I believe that a woman should have reproductive choice, but I believe that abortion should be the strategy of last choice and not used as birth control.  There are many more things we can be doing to help women have this power and choice.

This to say, I feel an affinity with the Pro-Life movement.  So, as one does in a small Town, I lifted my head with a smile and a jaunty ‘good morning’ at the ready.

Not a single one of them looked me in the eye.  Here they were wearing their cause and they weren’t prepared to meet my look.  Let me remind you, this is a small Town, we say hi to each other on the street.  It was very noticeable that they didn’t.

It got me thinking about how we feel about our brands.  Are we proud of them?  Do we ‘own’ them, deep down inside?  Do we live, comfortably with them?

If you can’t hold your head high and look people in the eye when you are wearing your brand, maybe you better find out why.

Similar posts
  • How to Figure out the Best Way Forwar... “Something’s changed and I don’t like it.” Josie was clearly upset. “What’s up?” “I’ve been contacting my clients just like you said, but they haven’t been booking follow up appointments with me the way they used to. I don’t know what I am doing differently.” “I noticed you didn’t buy that tech you talked about [...]
  • 6 Stages of Starting Your Business I resisted. For the longest time. Working with people starting a business. People in startup mode are overwhelmed and when my clients are overwhelmed, I get overwhelmed. When you are starting, you need so much. All at once. I didn’t think I had the ability to be effective and really help. Until I realized that [...]
  • Stop Struggling: Get Great Customers   Why Great Customers are so important You’ve heard of the Pareto Principle. Applied here, we can say that 20% of your customers bring you 80% of your revenue. For that matter, 20% of your customers cost you 80% of your marketing and service budget. And they are rarely the same customers. What if you [...]
  • The Three Common Myths that keep smal... The business environment is changing and if you have been in business for more than 5 or 10 years, you, like everyone else, are making less profit for more effort. It’s been slow and insidious. Think about small business owners 20, 30 and 40 years ago. They built our communities, made a great living and [...]
  • Great Customers Means a Great Busines... What is the best way to increase revenue There are 3 ways to increase revenue:(1)sell more things, (2)more often, to (3)more customers. Two out of three of those are about your existing customers. Small Business Owners tend to jump straight to advertising when they want to make more money, but that is the expensive route. [...]

1 Comment

  1. April 22, 2011    

    Lovely story (and good question). With my website, I seem to have an easier time talking about it to people online. In person, I hesitate and shrug it off. Most if it is being afraid of how people will respond. Thanks for reminding and encouraging me to be more brave.