There are values that are held as a society, as a community, within our religions, our industries, our interest groups. We adhere to these values, usually without even thinking about them. If we don’t we risk ostracism.
We also have personal values. Our values underpin all we do.
When we find ourselves ‘stuck’ it’s often that we are trying to do something that we are feeling is working against our values. For instance, if one of our values is freedom, then marketing your service so that you are so busy you feel trapped is working against that value.
Understanding your values helps you design a business that works for you.