Why Great Customers are so important You’ve heard of the Pareto Principle. Applied here, we can say that 20% of your customers bring you 80% of your revenue. For that matter, 20% of your customers cost you 80% of your marketing and service budget. And they are rarely the same customers. What if you […]
You are browsing archives for
Year: 2016
The Three Common Myths that keep small b...
The business environment is changing and if you have been in business for more than 5 or 10 years, you, like everyone else, are making less profit for more effort. It’s been slow and insidious. Think about small business owners 20, 30 and 40 years ago. They built our communities, made a great living and […]
Great Customers Means a Great Business –
What is the best way to increase revenue There are 3 ways to increase revenue:(1)sell more things, (2)more often, to (3)more customers. Two out of three of those are about your existing customers. Small Business Owners tend to jump straight to advertising when they want to make more money, but that is the expensive route. […]
What if this were your life?
You wake up without an alarm. It’s still early and you feel refreshed. You get something to eat and drink, then do your favourite things for your physical and mental well-being. Maybe yoga, swimming, paddling, running, walking, dancing, weights, spinning, or playing a sport. Then you sit down to work because this is your most […]
10 ways your business (and life) will be...
Everything we operate has an operating system – a way to operate it. The more complex the operation, the more complex the operating system. We are told our small business is a complex machine requiring sophisticated marketing, detailed finance, state-of-the art operations and efficient human resource practices. It doesn’t matter if you are selling coffee, […]
The Three Levers in Your Business
Think of your business as a big machine. You have three levers and they work together. Your environment works with your experience works with your value exchange. Suppose you own an accounting business. Most people think that people go to an accountant for their accuracy and knowledge of tax laws. Wrong. Those are simply ‘gimme’s’ […]
What your Customers Want
You have to know what your customers want to design the journey through your business. This is an oldie, but goodie! Gary Morton, Shaun Whynacht and I trade stories about businesses that do this well and some that don’t. Learn how to do this for your business. Get the 23 page SB/OS workbook when […]
Lessons from Flowers on Attracting the B...
The whole reason for flowers to exist is to become fertilized so they can create seeds. Each flowering plant has specific strategies to attract the ideal bugs, bats or birds. They don’t try to attract just any old bug, bat or bird – only the ones that are perfect for them. We can learn everything […]
Finally, a Way to Think About a Small Bu...
The Lie We don’t have an operating system for small businesses. We have systems that help us operate to deliver our product/service, but not a system that operates our business. Every business has many moving parts that work best when they work together and we figure out an operating system as we go. Each of […]
Team Experience
TEAM Experience Team building is on my mind this month as we work to open our HUB. I have a vision of a place where everyone feels ownership, where they take on projects and put on events. A collective sharing and supporting each other so everyone is more successful. I read Ants at Work by […]