An algorithm is a methodical set of steps that produces a predictable result. That’s what you want your business to be, because a business that runs smoothly and predictably will make your life easier. While life, people and business can be unpredictable, you can design most of that out of your business with the right […]
You are browsing archives for
Category: Your Effortless Business
Small Business Operating System (SB/OS) ...
I describe the Small Business Operating System in this 9 minute video. The 3 people in your business, their journeys, the stages they go through and your 3 levers to make it all work.
Here’s how to make sampling work to get
Every business has a core focus. It’s not dependent on industry, type of business or where it is. It comes from the leadership. Your core focus is either on people, product or business model. You will attract your best customers by being true to your focus. Your language, your forward face and your stories must […]
There are 2 types of businesses: those t...
Even among experts there isn’t a clear answer as to why some businesses thrive while similar businesses struggle. It’s easy to see why a business is thriving. You can point to the great product/solution they deliver, the big group of raving fans and the robust business practices. But not so easy to pinpoint why a […]
8 steps to creating systems
Creating systems is the last step of 7 in making your business easier and more profitable. That’s because it makes sense to have your business working the way you want it to before you start ‘locking in’ the way to do it. Of course, you can create systems for any part of your life and […]
Designing Your Customer’s Journey
I keep getting the question, ”How do I design a customer journey?” Let me answer that question by using my Find Freedom in 2017 program as an example. How are people attracted? Small business owners are attracted to working with me, because they have met me, or someone who knows me tells them to […]
Stop Struggling: Get Great Customers
Why Great Customers are so important You’ve heard of the Pareto Principle. Applied here, we can say that 20% of your customers bring you 80% of your revenue. For that matter, 20% of your customers cost you 80% of your marketing and service budget. And they are rarely the same customers. What if you […]
The Three Common Myths that keep small b...
The business environment is changing and if you have been in business for more than 5 or 10 years, you, like everyone else, are making less profit for more effort. It’s been slow and insidious. Think about small business owners 20, 30 and 40 years ago. They built our communities, made a great living and […]
Great Customers Means a Great Business –
What is the best way to increase revenue There are 3 ways to increase revenue:(1)sell more things, (2)more often, to (3)more customers. Two out of three of those are about your existing customers. Small Business Owners tend to jump straight to advertising when they want to make more money, but that is the expensive route. […]
What if this were your life?
You wake up without an alarm. It’s still early and you feel refreshed. You get something to eat and drink, then do your favourite things for your physical and mental well-being. Maybe yoga, swimming, paddling, running, walking, dancing, weights, spinning, or playing a sport. Then you sit down to work because this is your most […]