It’s not about hits any more. We can listen to any music we want, buy more books than any book store can hold, access books from anywhere through the library system and hear from anyone anywhere.
It used to be that we listened to what Casey Casem told us were the top 40. We didn’t get to hear other music unless we had a friend with an older brother or sister who bought and played other albums.
Now there are sites that will take your favourite songs and suggest others that have similar qualities. You can refine the search with feedback about what they suggest.
what does this mean for your business?
People are becoming used to getting what they want. If you can make that easy for them, you can take advantage of this trend.
Here’s a link to Chris Anderson’s blog where he talks about his book, The Long Tail.